Clever Ads Push Audio Book Purchases

John KennertyCool Graphic Design

We enjoy coming across compelling ads. Here are a few from Penguin Audio Books showing book characters marching into ears. Why are they doing this?The directive was to push audiobook consumption!

How does Penguin Audio Books do it? By using graphic design both literally and metaphorically. Brilliant!

Good art directors are able to solve a problem with graphic representations – they tell a vivid and compelling story, planting a seed for what they hope will be future product sales.

We came across these cool ads on One ad is pictured below, 2 others are on the link. Enjoy!

Penguin Audio Book Ads