Fishhawk real estate company, Jeffrey Gould Real Estate, is a good example of how a local company can rank well in Google for searches for their services.
*note: Jeffrey Gould Real Estate is not a client of Exo Creative, but we enjoy seeing — and certainly support — local businesses who are doing online marketing correctly.
Real estate, especially in this area of Litha, Fl is highly competitive. And the reality is that after Zillow.com, Realtor.com, Trulia.com and other national companies are found in local search results, it doesn’t leave much room for the actual local realtors — companies like Jeffrey Gould, Brenda Wade, Eaton Realty and George Shea.
It takes a lot of thoughtful marketing work to rank highly in Google — especially for Page 1 listings.
Jeffrey Gould Real Estate is doing things right
Here’s a look at the home page of their Fishhawk real estate website:
The set up and design of the website is correctly done to position the company to rank well in Google search returns for keyword terms like:
- Homes for sale in Fishhawk, FL
- Homes for sale in Fishhawk Ranch
- Fishhawk Trails homes for sale
- Fishhawk real estate agent
- And many other keyword variations…
Attention has been paid to key local search engine optimization basics, including:
- Appropriate title tags and meta descriptions
- H Tags
- Localized content
- An active, updated blog
- Calls to Action (CTAs)
- Social Media
- Much more….
Effort is paying off…
While local real estate success is based on relationships, an agent’s online presence and visibility is key. Agents need to be found when people who are searching for Fishhawk homes for sale are looking.
Having — and maintaining — a well optimized website is an absolute must and is certainly a valuable investment.
Kudos to the folks at Jeffrey Gould Real Estate. Nice website!