IKEA ad inspires

John KennertyGeneral Marketing

Can an advertisement about a simple fold up chair be inspiring? If it’s from IKEA, yes.

A recent ad from IKEA prompts people to ‘Start Something New’ and in this case, a new outlook on life with the simple purchase of a simple chair.

It goes to show how great storytelling can help deliver messages powerfully.

View the video below or click here to see more.