Local SEO Separates Your Business From the Competition

John KennertySearch Engine Marketing

optimizing for local search in tampa, plant city

Consistent and correct local SEO strategies are key when trying to separate your business from your competition.

Let’s be honest, business is tough out there.

One way to get – and keep – an advantage over your competitors is to focus marketing your efforts around local SEO strategies.

That means making your website more localized – and more valuable – to local customers. You want to have your website rank within the areas, towns, communities or markets that you provide service.

So how do you do that?

It starts with a plan and an outline of your objectives. You’ll want to define who you want to reach and where.

For example, if you’re a Tampa moving company, you’ll want to outline what areas of Tampa you provide service. From there, you can begin incorporating ‘location based keywords’ into your website’s content, your Pay Per Click ads, your blog posts and even ‘off-site’ locations like local business directories or referral websites.

This can happen in title tags, meta descriptions, specific pages, images and much more.

If you’re a local vet – in Brandon let’s say – you’ll likely want to hyper-localize your marketing efforts because you know that the majority of your customers will live within 15 minutes of your office. You’ll want to focus on specific neighborhoods, apartment complexes and part of town where your customers live.

Create a Keyword list

Your Brandon vet’s keyword list might look like this:

  • Brandon veterinarian
  • Veterinarian in Brandon, Florida
  • Best veterinarian in Brandon
  • Brandon cat veterinarian

Once you develop that list, you’ll add this within the content on your website. As you incorporate these, you can begin to add more.

Get on Local Maps

Getting your website listed on local maps is KEY to being found these days. Google and Bing will list the closest business to your location in the search results. Having a Google Plus Business Page or Bing Business Page are crucial.

Add Local Citations

There are dozens of local business directories online that help direct people to your website. Being correctly listed on these sites is also crucial to ranking highly in search (especially as these directories often rank highly themselves.

What are some of those directories?

  • YellowPages
  • Yelp
  • Angie’s List
  • Thumbtack
  • Many, many others…

These are just a few quick tips and a basic overview of what you might want to consider when building local SEO efforts here in Tampa.

For more info, please contact us at Exo Creative at 919-931-0322.