Our approach begins with a conversation, then evolves into strategy and implementation
When we first talk to clients, it’s generally because of two things.
- – they have a marketing or design problem they want fixed
- – they want to be better or more efficient with their marketing
And that’s a great foundation for a conversation. You’ve got challenges and we have the support and solutions to help you out. So, where to start….
Let’s outline your marketing goals
The first step in addressing a need or creating a successful marketing approach is by defining your goals. When we start working with new clients, we begin by focusing on what they want to achieve. Setting quantifiable goals helps you better understand whether your efforts (and our efforts) are working or need tweaking.
Develop a marketing plan
Once we understand what your company wants to achieve, we can now create a plan for making things happen. Your marketing plan will showcase everything you’ll be doing to reach your goals. It can also help to keep everyone on track and accountable for their marketing efforts.
And implement the plan, making adjustments as needed
A marketing plan is a living, breathing thing. Understanding your customers actions allows you to make adjustments based on real information. While keeping your goals in mind, you can better manage your marketing plans and tweak them so they stay efficient and on-target.
Learn how we helped the elegant, country chic wedding destination The Southern Barn in Ft. Lonesome, Florida build their brand and marketing strategy (case study coming soon).
Remember, our goal is to help our clients increase their revenue and profit. Most clients face the challenge of how to build awareness, ‘get their hooks in’, and convert to sale.
The first step in doing this by increasing their awareness and their ability to ‘get found’ by potential clients and customers. While budgets and goals will dictate how we do this, most of our clients rely on us to create compelling advertisements, websites and content that helps drive traffic to their site, phone calls to their business or visits to their location.
Once your business ‘is found’ by potential customers, you need to convince them that your business is the one they should contact. Can your business provide a solution to their problem? Potential customers need to understand what your business has to offer them – and they need to understand that quickly. Your ads, website and content needs to help educate, inform, convince and sell.
Potential clients have found your business or website and they’re pretty close to making a decision. How do you convert them into a new client or customer? People make buying decisions based on two main things – 1) they feel confident that your company can provide the service or product they’re looking for and 2) they feel comfortable with you as a provider of that service. The way your company ‘looks, feels and communicates’ has a lot to do with this.
If all of that sounds appealing to you and has application to your efforts for lead generation or new customer acquisition, let’s connect!