Promoting Your Company Through Effective Communications
Let’s face it, it difficult to communicate your marketing message consistently and effectively. But when you do it – and do it correctly – it can have a dramatic impact on your business.,
At Exo Creative, we help clients promote their businesses through Communication Outreach, Social Media Marketing and Public Relations. We can offer organizations the opportunity to ‘tell their story’ while promoting their products and services.
And when used correctly, communication efforts can help to:
- Attract people to your website
- Create awareness of your company, products or services
- Educate potential customers
- Inform them
- And offer ways to interact with them as you build trust and brand
Learn how we helped the naval architects and engineers at Boksa Marine Design promote their firm through effective communication efforts (case study coming soon).
Creating a Communication Strategy for Your Business
An effective communications strategy is based around main 2 things:
- Understanding what messages you want to promote
- And, who you want those messages to reach
What Do You Want to Promote?
This is different for every company. A local dentist might want to promote a special on a teeth whitening procedure. An HVAC company may want to push A/C system checkups in the spring before the heat of summer begins. Regardless of what it is you want to promote, it’s important to write that out as a goal and, from there, begin building a plan around it.
Who Do You Want to Reach?
Marketing messages are always more effective when they are targeted. It’s important to ask yourself who your customer is, what might motivate them to respond to your message and what’s the best way to reach them.
Going From Strategy to Implementation to Ongoing Management
Communication efforts begin with understanding the key issues above. From there, there are many tools that can be used to cast your message to a greater audience (that are not traditional advertisements, like PPC, print ads, etc.)
Those would include:
- Distribution of Press Releases
- Content development and inbound marketing
- Email marketing efforts
- Utilizing social media
- Developing inbound links (other websites linking to yours)
- Guest speaking opportunities