Search Marketing Helps Your Company Get More Leads and More Customers
In today’s world where every marketer either has or needs and online presence, properly managed Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC) is extremely important.
You want your website to be found when potential customers or clients are searching for your product or service. That generally means ranking highly in the search returns or having your ad show prominently for specific keywords and phrases. And once a visitor clicks through to your website, you want the website to match the visitor’s expectations and be compelling enough to keep them on the website so that they take an action.
The end goal of these marketing efforts is to generate leads and turn them into sales, clients and customers. We help our clients create more ways to generate more leads.
Learn how we helped Office Movers of Florida better optimize their website presence to acquire more clients (case study coming soon).
Search Engine Optimization Managed by Experienced Marketers
Optimizing a website for search can be an extremely important component of a company’s marketing approach. You have the ability get quality traffic to your website, establish brand awareness of your product or service, market your message and gain new customers or clients.
It’s why so many organizations put so much emphasis on SEO.
Everyone Talks About SEO, But Are You Doing it Right?
The goal of properly managed SEO is to position your website so that it is appealing to both the search engines (so your site ranks appropriately) as well as actual people (people who will be reading your website and hopefully taking an appropriate action).
SEO is broken down into On-Page (or Off-Site) Optimization and Off-Page or (Off-Site) Optimization. On-Page SEO refers to pages within the website that adhere to best practices for URL structures, keyword placement, company blogging, image tagging and many other approaches. Off-Page SEO refers to link building, PR releases and other methods.
The simple fact is that the SEO approach of most websites could be doing much better. Generally, if there is not someone responsible for actively keeping up with optimizing the website, there will be multiple opportunities to increase its effectiveness.
At Exo Creative, we manage website optimization from the ground up. That means we take a holistic approach, investigating your company’s overall marketing and advertising strategy. We ask questions so that we can determine what SEO needs to do for you. What are your key products or services? How will people search for your company (or its products and services). What are your competitors doing online? What opportunities are you missing out on?
Let Exo Creative Audit Your SEO and Positions Your Website Correctly
- We implement, manage, monitor and tweak your campaigns for a low monthly fee
- Campaigns are managed by experienced SEO teams
- Website optimized for search engine ‘spiders and bots’ as well as real visitors
- We apply continual testing of landing pages, content and offers
Learn how we helped the cruise injury lawyers Waks and Barnett, P.A. optimize their website in order to generate more personal injury cases (case study coming soon).
Paid Search PPC Management by Experienced Marketers
Pay Per Click (PPC) Advertising can be an extremely important part of a company’s marketing approach. You have the ability to get instant traffic to your website, establish brand awareness of your product or service, gain new customers or clients and increase top line revenue.
These are the reasons why millions of businesses around the world use PPC campaigns on Google, Bing and others to market their products and services.
However, you can also waste a lot of money with PPC. You may be paying for keywords and phrases that don’t result in qualified traffic. You may driving visitors to pages that don’t match the offer or message of the PPC ad. Landing pages may not be optimized to get visitors to convert or take an appropriate action (a purchase, a filled out form, etc.).
Why Marketing Experience Matters When Running PPC Campaigns
The simple fact is that the PPC campaigns of most advertisers could be working a lot harder. At Exo Creative, we explore PPC campaigns from the ground up. We take a holistic approach, investigating your company’s overall marketing and advertising strategy. We ask questions so that we can determine what PPC needs to do for you. Does it need to do the ‘heavy lifting’ or act as a support to your other marketing efforts?
Our PPC teams have extensive experience managing and optimizing PPC advertising budgets – for both Lead Generation campaigns and E-Commerce campaigns – and on local and national levels.
Let Us Audit Your PPC Campaigns, Save You Money and Increase Your ROI
- We manage, monitor and tweak your campaigns for a low monthly fee
- Campaigns are managed by experienced SEO teams
- We can integrate advanced techniques including Remarketing, Display Ads and more
- We apply continual testing of ads, landing pages and offers
How Do We Get Started?