If you’re running an online store on Shopify, you know how important it is to stand out from the crowd.
Customizing your Shopify website can help you achieve just that.
However, for many business owners, the thought of making changes to their website can be daunting.
The main reason is that they don’t know where to start, how to make a plan or create a strategy for those customizations – or how to go about implementing the customizations and changes.
But if you’re up for it – and want some help along the way – here are some easy ways to customize your Shopify website.
Customize your theme
Shopify offers a range of themes that you can use to customize your website. These themes come with pre-designed layouts that you can modify to fit your branding and style.
To customize your theme, go to the “Themes” section of your Shopify dashboard and click on “Customize.” From here, you can modify everything from colors and fonts to the layout of your homepage. These are low-level changes, but can make a quick difference to the way your site appears to potential customers.
Add custom graphics
Custom graphics can give your website a unique look and feel. Luckily, you don’t have to be a designer to create custom graphics. There are plenty of online tools that you can use to create graphics for your website. Canva is a great option for creating custom graphics. They offer a range of templates that you can modify to fit your branding. Canva offers free and paid options.
Create a custom homepage
Your homepage is often the first thing that potential customers see when they visit your website. Creating a custom homepage can help you make a great first impression and create an impactful brand.
You can use the Shopify theme editor to modify your homepage layout and add custom graphics and text.
Use custom fonts
Using custom fonts can help your website stand out from the crowd. Shopify offers a range of fonts that you can use, but you can also upload your own custom fonts.
To upload a custom font, go to the “Theme settings” section of your Shopify dashboard and click on “Typography.” From here, you can upload your own custom font files.
Add custom product pages
Your product pages are where customers will make their buying decisions. Customizing your product pages can help you showcase your products in the best possible light.
You can use the Shopify theme editor to modify your product page layout and add custom graphics and text.
Use apps to add custom functionality
Shopify offers a range of apps that you can use to add custom functionality to your website. For example, you can use apps to add custom product options, create custom forms, and add live chat functionality.
To find apps, go to the “Apps” section of your Shopify dashboard and browse the available options.
Optimize your website for SEO
Customizing your website is just one part of the equation. You also need to make sure that your website is optimized for search engines. This includes things like adding meta descriptions and titles, optimizing your images, and making sure that your website is mobile-friendly.
So, customizing your Shopify website doesn’t have to be complicated – and in many ways, can be done by yourself. By using the tips above, you can easily create a website that stands out from the crowd. Remember, the key is to make sure that your website is both visually appealing, clearly communicates your messaging and is optimized for search engines.
Businesses in Tampa, across Florida and around the country rely on Exo Media Group to help them get more customers, increase sales and solve their marketing problems. Many of our clients have sought our services to help them build, manage and grow their Shopify sites. How can we help you?
