Yes – Direct Response TV (DRTV), Direct Response Radio and Direct Response Print are still thriving in the digital world.
All three are still strong marketing options for marketing executives mapping out a well developed omni-channel marketing strategy.
DRTV, Radio and Print – when purchased at “direct response” prices (i.e. at heavily discounted rates) can deliver millions of impressions, ears and eyeballs to your brand.
That’s great for initial branding of course, but when done correctly, it can be a profitable way to acquire customers and can be tweaked to fit the Cost Per Acquisition model that your company operates under.
All three media can be hyper-localized to if your product or service is only supported in specific markets or states.
Additionally, it can be hyper-demo’d – you can target demographics that make sense for your products or services.
Want to reach older women. We can do that? Middle aged men? Sure. Overlaying psychographics can be done as well to a certain extent.
Need help negotiating fair rates, developing the right message with clear focus, call to action, setting performance expectations and understanding the results? That’s what we do for our clients here at Exo Media Group. Want to learn more. Contact us today.
Businesses in Tampa, across Florida and around the country rely on Exo Media Group to help them get more customers, increase sales and solve their marketing problems. How can we help you?
