Some local business owners may find using Google Ads difficult, while others may find it relatively straightforward.
It really depends on their level of experience with online advertising, their familiarity with the platform, and their technical abilities.
For those who are new to online advertising, the sheer amount of data and the complexity of the platform can be overwhelming.
In this case, it may be helpful to seek out resources such as tutorials, training materials, or even hiring a professional (like Exo Media Group) to help set up and manage their ads.
However, for business owners who have some experience with online advertising or are willing to put in the time and effort to learn, Google Ads can be a very effective tool for reaching local customers and growing their business. The platform offers a range of targeting options, including location-based targeting, which can help ensure that their ads are seen by the right audience.
Ultimately, whether or not a local business owner finds using Google Ads difficult will depend on their individual circumstances, experience level and objectives.
Our agency has used Google Ads to help businesses of all types, from larger brands to doctors, landscape companies, e-commerce brands and business to business companies.
Increase visibility in local search results:
Google Ads allows businesses to target their ads to specific geographic locations, which can be particularly useful for local businesses. By targeting users who are searching for products or services in their local area, local businesses can increase their visibility in search results and attract more potential customers.
Target specific audiences:
Google Ads also offers a range of targeting options, including demographic targeting, device targeting, and even specific keywords. By targeting specific audiences, local businesses can ensure that their ads are being seen by the right people, increasing the likelihood of conversions.
Improve ad performance:
With Google Ads, local businesses can track the performance of their ads in real-time, allowing them to make adjustments to improve performance. They can see which keywords are driving the most clicks and conversions, which ad copy is resonating with their audience, and even which landing pages are performing best.
Cost-effective advertising:
Google Ads allows businesses to set their own budget and pay only when someone clicks on their ad. This means that local businesses can control their advertising costs and ensure that they are getting the most out of their advertising budget.
Overall, Google Ads can be a powerful tool for local businesses looking to increase their visibility, target specific audiences, and grow their customer base.
Yes, AI and machine learning are already changing how people use Google Ads, and will likely continue to do so in the future. Google has been incorporating machine learning and AI technologies into its advertising platform for several years now, and this has resulted in a number of improvements and new features and has helped Google Search be even more powerful, predictive and valuable.
For example, Google’s Smart Bidding uses machine learning to optimize bidding strategies for advertisers, helping them to get the most conversions for their budget. Smart Display campaigns use AI to automatically create and serve display ads to relevant audiences based on their browsing behavior, interests, and demographics.
In addition, Google’s Responsive Search Ads allow advertisers to input multiple headlines and descriptions, which are then tested and optimized using machine learning to show the most relevant ad to each individual user.
Looking ahead, we can expect to see more AI and machine learning innovations in Google Ads, including further automation and optimization of ad campaigns, as well as new ways of targeting and reaching audiences. AI and machine learning will continue to play an important role in helping businesses of all sizes to get the most out of their advertising efforts on Google Ads.
Businesses in Tampa, across Florida and around the country rely on Exo Media Group to help them get more customers, increase sales and solve their marketing problems. How can we help you?
