As an e-commerce entrepreneur, you have probably spent countless hours perfecting your Shopify store, carefully curating your products, and honing your marketing strategy.
But have you really thought through how you’re going to drive traffic to your new store?
All your efforts will be in vain if nobody knows about your online store.
Actually, we see it all the time. People have a great idea and build out a store around a product or service, but don’t think about operations, distribution, growth and…marketing.
So, it’s essential to create awareness for your Shopify store to drive traffic, increase sales, and ultimately grow your business.
As Shopify experts, we help businesses setup, manage and market their stores. Below, we share some effective strategies to create awareness for your Shopify store, boost your online visibility and start driving real and qualified traffic to the store.
But first, look at these awesome facts about Shopify. *Compiled by Style Factory.
So…what are some tried and true ways to gain awareness for your Shopify website? Let’s jump in…
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). When your website ranks higher, more people can find your Shopify store when they search for relevant keywords.
To optimize your website for search engines, you can:
Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-ranking keywords related to your products or niche.
Ensure that your website structure is simple and easy to navigate. Your website’s structure affects its “crawlability”, which can impact your search engine ranking.
Optimize your product pages: Optimize your product pages by including relevant keywords in the product titles, descriptions, URLs, and meta tags.
Backlinks are links from other websites to your Shopify store. They signal to search engines that your website is authoritative and can improve your search engine ranking.
Social media platforms like Facebook, Instagram, and Twitter are powerful tools to create awareness for your Shopify store.
You can leverage social media to:
Create social media accounts for your Shopify store and post regularly to build a following. Use relevant hashtags and engage with your followers to increase your reach.
Social media platforms offer paid advertising options that can help you reach a wider audience. You can target your ads based on demographics, interests, behaviors, and more.
Influencers are social media users with a large following who can promote your Shopify store to their followers. Identify relevant influencers in your niche and collaborate with them to increase your reach.
Creating high-quality content can help you attract and retain customers, increase your search engine ranking, and create awareness for your Shopify store.
You can create different types of content, such as:
Create blog posts related to your products or niche. Use relevant keywords in your blog posts and promote them on social media and other channels.
Create product videos that showcase your products and their benefits. Post them on your website, social media, and video-sharing platforms like YouTube.
Create infographics that summarize important information related to your products or niche. Infographics are easy to share on social media and can attract backlinks.
Offering promotions and discounts can entice customers to visit your Shopify store and make a purchase.
You can offer:
Create coupon codes that customers can redeem at checkout to get a discount on their purchase.
Offer free shipping on orders above a certain amount to incentivize customers to make a larger purchase.
Create product bundles that offer a discount compared to buying each product individually.
Creating awareness for your Shopify store requires a combination of SEO, social media, content creation, and promotions.
By optimizing your website for search engines, leveraging social media, creating high-quality content, and offering promotions and discounts, you can increase your online visibility and grow your business.
Remember to track your results and adjust your strategy accordingly to continuously improve your online presence.
Businesses in Tampa, across Florida and around the country rely on Exo Media Group to help them get more customers, increase sales and solve their marketing problems. Many of our clients have sought our services to help them build, manage and grow their Shopify sites. How can we help you?
