Google Ads is an excellent way to generate leads and sales for your business. With this approach, you're paying Google to place your ads on top of the search results. This helps you potential customers find you when they're searching for your products or services.
You're in good hands with Exo – we're a Certified Google Ads Partner with 20+ years of experience helping brand advertisers, e-commerce and local advertisers.
To learn more about our Google Ads management services, give us a call or schedule your free consultation.
PPC or pay-per-click advertising is one of the best ways to target your audience. With PPC, we can put your offers in front of a specific audience when they are making buying decisions or are ready to make a purchase.
There’s no other form of advertising that lets you do this. Further, we can track your campaign results in real-time, making adjustments as we go. You can’t do that with billboards, print ads, or any other form of traditional advertisements.
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1. It’s faster than other forms of advertising
With PPC advertising, we can get your campaigns live in just a few days. From there, we can make adjustments in real-time to improve your ad performance.
With other forms of advertising, its a much longer cycle to get started and the feedback loop takes a month or more in many cases. With PPC, you can put your offers in front of the right people, at the right time.
It’s common to begin seeing increases in your website within the first week of beginning your campaign.
2. It’s cost-effective
PPC means pay-per-click. This means you’re only charged when someone actually clicks on your ad and displays interest.
Compare that to a print ad, billboard, or commercial where you pay for impressions whether people are interested or not. PPC is an extremely cost-effective way to put your ads in front of people and keep them away from people that are never going to purchase from you.
3. You can track results
How many people saw that billboard last month? Who knows. With PPC advertising services, we know exactly how many people saw the ad, clicked on the ad, and filled out the lead form or called. It’s trackable in real-time and we can change strategies at the drop of a hat if we need to.
We can also A/B test ads, placements, and ad copy. Results tracking is incredibly valuable and we leverage that information to improve your ads constantly.
Google Ads is complicated and takes both time and money to learn properly. Most business owners that try running their own ads with Google end up burning their money, spending more than they wanted to, and getting few or even no conversions on their site.
When you work with an agency, we have staff that does this all the time. It’s literally their job to do this all day, every day. They also work with a variety of clients in a variety of industries. They know what works, what the best practices are for each industry, and more importantly, how to get conversions.
When you’re trying to learn Google Ads and run your business, you just can’t compete with the professionals.
An alternative is hiring someone in-house and training them to run your ads. You could do that but consider this – you’re now down an employee, have payroll, benefits, and insurance you have to carry for that person. You’re also paying for their learning curve.
With an agency, we handle everything for you. There’s no training an employee, no benefits, and no headaches. It’s a turnkey solution that’s completely hands-off so you can focus on what you love doing.
