As an e-commerce entrepreneur, you have probably spent countless hours perfecting your Shopify store, carefully curating your products, and honing your marketing strategy. But have you really thought through how you’re going to drive traffic to your new store? All your efforts will be in vain if nobody knows about your online store. Actually, we […]
Yes – Direct Response TV (DRTV), Direct Response Radio and Direct Response Print are still thriving in the digital world. All three are still strong marketing options for marketing executives mapping out a well developed omni-channel marketing strategy. DRTV, Radio and Print – when purchased at “direct response” prices (i.e. at heavily discounted rates) can […]
Some local business owners may find using Google Ads difficult, while others may find it relatively straightforward. It really depends on their level of experience with online advertising, their familiarity with the platform, and their technical abilities. For those who are new to online advertising, the sheer amount of data and the complexity of the […]
If you’re running a Shopify store, you know how important it is to have the right apps to help you manage your business. From email marketing to customer service, there are a variety of apps available to help you optimize your store and drive sales. In this article, we’ll take a look at the 5 […]
If you’re running an online store on Shopify, you know how important it is to stand out from the crowd. Customizing your Shopify website can help you achieve just that. However, for many business owners, the thought of making changes to their website can be daunting. The main reason is that they don’t know where […]
As one of the most popular e-commerce platforms, Shopify has enabled thousands of businesses to create an online store and sell products online. You probably shop and buy online from Shopify platform websites on a regular basis. Marketers of all shapes and sizes use Shopify to build and grow their online businesses. However, like any […]
Here’s a look back at a campaign we helped create and implement for another digital marketing agency to help them reach small business owners in specific markets around in the Northeast. Their campaign was centered around helping local businesses in the greater New Jersey, Pennsylvania and New York area move from “retail only” to “retail […]
Many small businesses feel e-commerce is simple and everyone is generating revenue. But is that true? Their line of thinking is, “if we build a website we will grow our business exponentially.” This is what we refer to as Field of Dreams Syndrome for SMBs. With some of the great tools and easy to use […]
We have been talking with many small businesses looking to start or accelerate their e-commerce business. Here’s one quick tip: Make sure you partner with a leader or agency that understands all aspects of marketing. In today’s competitive (and ever changing) environment it is critical to see the big picture and optimize based on your […]
Interest in podcasts – both from listeners and from advertisers continues to grow. Rain News and eMarketer reports “podcasts to capture 20% ad market share; reach $1B+ in 2021.” In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: Podcasting ad revenue will surpass $1-billion in 2021 Podcast […]
Do you market products or services to a Senior Demographic? While it may seem old-fashioned, newspapers are a great way to reach millions of new customers. Your average newspaper subscriber (yes, they still exist) tends to be older and have more disposable income. Statista in a 2016 report, shows 54% of newspapers subscribers to be […]
When was the last time you considered radio as part of your media mix? You may want to consider radio if you’re continually looking to bring in new leads and/or scale beyond your existing media channels. It’s still a powerhouse media for awareness and conversion, though it may not be top of mind to many […]
Using Pay Per Click efforts through Google AdWords, Exo Media Group has been able to generate over 70 leads in just 25 days for healthcare consulting company, The DME Consultant. The DME Consultant is a Florida based, professional health care consulting company specializing in licensing, accreditation, and compliance of health care companies – working with […]
